Our Work

ROSE THEATRE

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Compassion Digital Beneficiary

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Compassion Supporter Journey

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SUSSEX COAST COLLEGE

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SITRUNA

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Response Management

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Response Management Case Study

Donations are crucial to developing and expanding charity fundraising. However, processing and managing donations in-house can be a time-consuming experience for all involved. Outsourcing this process allows staff to focus more on key fundraising activities. We work closely with our clients, providing a trusted and seamless service for processing donations received via the post, phone, and online. Our service is completed with a full suite of reporting, physical banking, and thanking processes. We understand every client is different, so we provide a tailor-made service depending on our client’s needs, all underpinned with a bespoke Service Level Agreement. Don’t just take our word for it; here what our wildlife conservation charity client has to say, “As a niche charity with very loyal donors, we needed a partner with the flexibility and ability to adapt to our changing needs within supporter communication. We feel we have found that in Kingsline.” “Our thanking communication has improved significantly, and along with recording and batching donations directly onto our database, our banking and thanking processes are more streamlined than before.” – Charity Director

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Sitruna

We are advocates of collaboration and moving with the times. So, when Sitruna responded to one of our integrated campaigns, we jumped at the opportunity to produce their first B2B direct mail campaign through our 360-degree service. The first task was to format B2B data obtained from the web, making sure it looked the best when printed and was postal friendly. Postcard artwork from Sitruna was clean and fresh with a great opening line, offer, and call to action. Adding a postal indicia and return address made it Royal Mail ready, and after taking Sitruna through our proofing process including pre-print and pre-personalisation, we were ready to print and mail. The results have been positive. “It went really well, and we are planning some more campaigns in 2024,” comments Stephen Harris, Founder of Sitruna. “This campaign is a great example of how online companies can use print and direct mail as part of an integrated campaign to help drive sales initiatives in a crowded market,” says David Saunders, Founder of Kingsline.

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ROSE THEATRE

We love the striking designs from Rose Theatre, making an impact on door mats in the local area promoting their latest productions.

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Compassion Digital Beneficiary

This campaign for our client Drummer and their charity client Compassion had been discussed for some time, with all parties looking at what could be achieved using digital print and programmatic direct mail. Compassion is a world-leading child sponsorship charity, with projects covering 28 countries worldwide. UK sponsors are encouraged to write to their sponsored child and, in turn, receive handwritten responses. Historically, this had been a manual process with child letters posted back to the UK, which Kingsline would scan and send to the sponsor with a digitally printed cover letter. While the system worked, it was subject to extensive delays, high postage costs, and had limited marketing opportunities.

After much collaboration, Kingsline designed a format in which the child’s handwritten letter could be digitally printed, with a bespoke letter and latest news, alongside variable writing paper, depending on the child’s age and gender. The setup was complex, with many stakeholders from creative, data specialists, and technical experts involved. The proofing process took around four weeks, with extensive testing of data receipt and mapping of variables.

The result is a completely unique piece of communication, providing the sponsor with a tangible set of information specific to their sponsored child, country, and project. Timings have vastly improved (from 3-4 months to 1 week), as well as significant reductions in postage costs and carbon footprint.

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SUSSEX COAST COLLEGE

Sussex Coast College, Hastings has historically printed their prospectus in one batch per year which combines all the courses together and is sent out to all potential students making an enquiry. This year the marketing team at the college were looking at a more efficient method and to make the prospectus more relevant to the individual student.

The prospectus pack produced for Sussex Coast College (SCC) utilises both online and offline media in which Kingsline has developed and implemented. SCC wanted to create a more web based method for students to be able to order a prospectus; by using digital print and a web based ordering and management system developed by Kingsline the college are able to send a truly bespoke and personalised brochure to potential students.

The process starts with potential students completing a web form to order their bespoke prospectus; the web form is integrated within SCC’s main website to offer the user a seamless user interface. By submitting their order this triggers an email thanking them for their enquiry. The email back to the student is content managed by the college so they can change the messaging depending on marketing activities, open days etc…

The student can select which course or courses they are interested in, being able to request information on a maximum of three courses, if only one is requested then a default two additional ones will be sent relevant to the initial course in order to maintain a set pagination. The whole pack consists of the personalised brochure with variable course content totally bespoke to the student and a pre populated application form, a variable poster, a parent information book which has variable pagination, and a targeted address carrier.

A barcode is created, which is scanned as each pack is posted, this triggers an email sent to the student informing them their prospectus is on its way.

The prospectus artwork and variable content is held within a Client Management System (CMS), which has been specifically developed by Kingsline. The CMS has been developed to create a web to print environment, which is content managed by the client, this enables them change course details, marketing messages and new artwork in real time. The college is able to keep their literature up to date and change marketing messages depending on events at the college, allowing flexibility they have never been able to experience through conventional print.

Both Kingsline and the college have a transparent view of the production area within the CMS, Kingsline know exactly how many orders there are, waiting to be printed, in production and mailed. This is allows the college to view peak times, for example prospectus’ ordered after an open day.

Because the college has also mined the student’s online details, along with the variable data gained through the CMS they can also send out triggers emails to follow up interest.

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Compassion Supporter Journey

Working closely with The Drummer Agency, we produce daily communication for Compassion’s supporters throughout their child sponsorship journey, from their initial welcome pack to a departure pack when the programme has completed, with regular updates and written letters from their child sent throughout their sponsored time.